Dockers has a great frontpiece now.
Here is the text:
Once upon a time, men wore the pants, and wore them well. Women rarely had to open doors and little old ladies never crossed the street alone. Men took charge because that’s what they did. But somewhere along the way, the world decided it no longer needed men. Disco by disco, latte by foamy non-fat latte, men were stripped of their khakis and left stranded on the road between boyhood and androgyny. But today, there are questions our genderless society has no answers for. The world sits idly by as cities crumble, children misbehave and those little old ladies remain on one side of the street. For the first time since bad guys, we need heroes. We need grown-ups. We need men to put down the plastic fork, step away from the salad bar and untie the world from the tracks of complacency. It’s time to get your hands dirty. It’s time to answer the call of manhood. It’s time to WEAR THE PANTS.
Some people are up in arms about it. They call it sexist. I call it truth. Too many men are caught between androgyny and boyhood.
I am going to email Dockers and tell them how much I like this campaign – to make sure they know that people DO like it. We can’t let the androgynous multitude make them stop. I am also going to Facebook about this and do everything I can to get the word out. Now I am not saying I am a huge fan of Dockers or even khakis – but I am a fan of men being men.
Thanks Anna for posting about this.